ABOUT

About Alex

Alex LaRosa, a Park Slope native, opened her bakery in 2020 after the pandemic eliminated her job as a lingerie fashion designer.  Searching for an outlet for her creativity and imagination, Alex transitioned her skills into buttercream design, sugar work and cake design. Alex is passionate about cake and cupcake design and feels lucky to have found her true calling.  

Alex approaches each order the same way she would design lingerie by first creating a mood board, complete with colorways and inspirational photographs/illustrations. This approach sets her apart from other bakeries.

A self-taught baker, Alex creates custom decorated cakes and cupcakes that are as delicious as they are beautiful. Each cake is crafted individually using high quality ingredients and every element of the cake is edible.

Giving back to the community is important to Alex; she participated in Bakers for Ukraine (which raised over $50,000) and the National Network of Abortion Funds, and has donated cupcakes to various nonprofit organizations.

A graduate of FIT, Alex lives in Brooklyn with her husband and four-year-old son. When she’s not in the kitchen, you can find Alex on her yoga mat. 


  • Again and again, Alex’s intricate and scrumptious creations blow my mind! She is truly an artist, and we are so very lucky that her canvas is cake!

    - Casey -

  • Alex’s cakes and cupcakes are edible joy! Her ability to take customer ideas and turn them into beautiful designs is unmatched. Every time I’ve placed an order, the final product always supersedes my expectations!

    - Kat -

  • Alex’s bakes are absolutely gorgeous, but they also happen to taste fantastic! She makes the design process fun, too. These are special additions to any celebration.

    - Lily -

  • Alex is my go to for cupcakes when I want someone to feel special. She really spends time on each design idea I have brought to her, takes my inspiration pics and turns them into something incredible and nails it every time. People are amazed by her designs when I show with her cupcakes, and everything has always tasted 100%.

    - Randi -

  • The cake and cupcakes were INCREDIBLE. Everything tasted even better than they looked, which we didn’t think was possible! The cakes were so so so moist and light and flavorful, the peanut butter buttercream was out of this world! We and our guests were absolutely thrilled, thank you so much!

    - Megan -

  • The cake was SO delicious and beautiful! Thank you so much, everyone loved it and literally everyone took leftovers. Looking forward to ordering from you again.

    - Candace -

  • Alex is very easy and fun to work with. Her professionalism and dedication is exceptional. She makes the most beautiful designs and delicious cupcakes/ cakes. I will definitely be ordering more from her again!

    - Sheryl -

  • Alex Larosa’s cakes and cupcakes are our family’s favorite go to neighborhood sweets for holidays and birthday parties. We have had the pleasure of having Alex design all of our birthday cakes the last 3 years and always have received compliments ranging from how delicious and beautiful they are to demands for her contact information for themselves.

    - Courtney -

  • Alex LaRosa is such a talent and has become the baker for all of our family’s special events, from holidays to birthdays to baby reveals and just because we are craving a sweet. The creativity, time and flavor she puts into each sweet treat really places her in a league of her own. She is also highly professional, responsive and has so many great designs ideas if you are looking for inspiration. So grateful that Alex can sweeten our lives!

    - Vickie -


Follow Alex @alexlarosa