
ABOUT
About Alex
Alex LaRosa, a Park Slope native, opened her bakery in 2020 after the pandemic eliminated her job as a lingerie fashion designer. Searching for an outlet for her creativity and imagination, Alex transitioned her skills into buttercream design, sugar work and cake design. Alex is passionate about cake and cupcake design and feels lucky to have found her true calling.
Alex approaches each order the same way she would design lingerie by first creating a mood board, complete with colorways and inspirational photographs/illustrations. This approach sets her apart from other bakeries.
A self-taught baker, Alex creates custom decorated cakes and cupcakes that are as delicious as they are beautiful. Each cake is crafted individually using high quality ingredients and every element of the cake is edible.
Giving back to the community is important to Alex; she participated in Bakers for Ukraine (which raised over $50,000) and the National Network of Abortion Funds, and has donated cupcakes to various nonprofit organizations.
A graduate of FIT, Alex lives in Brooklyn with her husband and four-year-old son. When she’s not in the kitchen, you can find Alex on her yoga mat.
